Steve Rogers aka ‘Captain America’ would be 101 years old this year. Born on the 4th of July, 1918, if it wasn’t for his cryogenic past his inner hair cells would have most certainly curled over and called it quits. Technically, at the age of 27 being thawed out some 66 years later, time will eventually catch up to him. There won’t be…
Heart of Hearing
The Latest News in the whisper
As we move towards mass volume uptake, price wars, glitzy marketing, bright lights and hearing aid demos in every Audiologist’s drawer – I can’t help but wonder if hearing care is turning into a commodity. “A commodity is any good or service (“products” or “activities”) produced by human labor and offered as a product for general sale on the…
We’ve been asked how we will fare in a climate where conglomerates and chains dominate the market. Our stance is that, as long as our values are at the heart of a patient centered approach and there are still hearing impaired people out there needing help, our job is not done. Differentiating ourselves from the market is difficult in a…
When you look at it, it is tiny, it runs on a tiny battery and in all intense and purposes it is pretty much a glorified amplifier….or is it? A hearing aid has certainly changed shape, size and functionality over the last 15 years…it’s almost mind boggling. Back in the day, and I mean not THAT far back in the…
“Why are you doing this?,” our friends and family asked. A straightforward question with a multitude of answers, both simple and complex. Maybe we are doing this because we thought it would be fun and a good challenge. Maybe it’s because with all of Chessie’s audiological expertise it seemed a shame not to share that with the world. Maybe it’s…