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What Would Steve Rogers Do About His Hearing?
What Would Steve Rogers Do About His Hearing?

Steve Rogers aka ‘Captain America’ would be 101 years old this year. Born on the 4th of July, 1918, if it wasn’t for his cryogenic past his inner hair cells would have most certainly curled over and called it quits. Technically, at the age of 27 being thawed out some 66 years later, time will eventually catch up to him. There won’t be…

Is Hearing Care Turning Into A Commodity?
Is Hearing Care Turning Into A Commodity?

As we move towards mass volume uptake, price wars, glitzy marketing, bright lights and hearing aid demos in every Audiologist’s drawer – I can’t help but wonder if hearing care is turning into a commodity.   “A commodity is any good or service (“products” or “activities”) produced by human labor and offered as a product for general sale on the…

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